Giving Racism The Finger

"All Together Now", a new Australian non-profit organisation, launched our first campaign Give Racism The Finger in May 2011 in collaboration with The Body Shop and Shift Communications.

  1. We interviewed some staff working in The Body Shop about why they thought a campaign to erase racism is important.
  2. We kicked off the campaign with a joint media release...
  3. our first campaign beings today - GIVE RACISM THE FINGER in a Body Shop store http://www.alltogethernow.org.au @TBSActivist @TheBodyShopAust
  4. We used a combination of interviews, university research and experience to produce some provocative campaign designs to promote the campaign on stickers, tshirts, posters and postcards.
  5. Like-minded organisations were among our biggest advocates, getting the word out that people should speak up when they witness racism.
  6. A new campaign to erase racism in Australia - nicely based on personal responsibility http://post.ly/2AmRj
  7. Interesting campaign from Oz RT @erwin_renaldi: Give Racism the Finger: http://bit.ly/il0avS #campaign #Australia http://bit.ly/mm8vPj
  8. Use your fingerprint to Give Racism the Finger in the Body Shop 16 May - 12 June http://ow.ly/4Wb8S
  9. NSW Dept Education & Training campaign "Racism No Way" is Giving Racism The Finger http://bit.ly/m9VOJY
  10. Some tweets and retweets by celebrities, sportspeople and business leaders helped get the word out

  11. Lote Tuqiri, Wendell Sailor, Mark Geyer, Quade Cooper all Giving Racism The Finger! @LoteTuqiri @RealBigDell @markMGgeyer @QuadeCooper
  12. Anthony Callea thanks for Giving Racism The Finger http://on.fb.me/lezdnE love your work! @AnthCalleaACOF

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All Together Now

erasing racism in Australia

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