#Oscars 2013: @TheOnion vs. Quvenzhané Wallis
The popular comedy news site apologized Monday, hours after drawing fire across social media for posting, then deleting a tweet during the Academy Awards ceremony about the youngest-ever Best Actress nominee
- Update: The Onion CEO Steve Hannah posted this statement Monday morning:
- Feb. 25, 2013 Dear Readers, On behalf of The Onion, I offer my personal apology to Quvenzhané Wallis and the Academy of Motion Picture Arts and Sciences for the tweet that was circulated last night during the Oscars. It was crude and offensive—not to mention inconsistent with The Onion’s commitment to parody and satire, however biting. No person should be subjected to such a senseless, humorless comment masquerading as satire. The tweet was taken down within an hour of publication. We have instituted new and tighter Twitter procedures to ensure that this kind of mistake does not occur again. In addition, we are taking immediate steps to discipline those individuals responsible. Miss Wallis, you are young and talented and deserve better. All of us at The Onion are deeply sorry. Sincerely, Steve Hannah CEO The Onion
- Earlier Sunday, the Onion's Twitter account had folks laughing at its jokes. Here's a key quote from an Ad Age article published earlier about the site's rising fortunes:
- [...] Since the relocation last summer, The Onion has not just survived, it's thrived. As measured by ComScore, traffic to The Onion is up an impressive 51% to just under 4 million monthly visitors. Moreover, a historically "difficult partner for advertisers," as President-CEO Steve Hannah described the company he's led since 2004, has cozied up to brands and tried out new distribution partners for its much-loved brand of satire. [...]
- And here's how that article ends:
Resolutely independent and private, The Onion doesn't share numbers. Said Mr. Hannah -- and it's not very helpful: "We make tens of million of dollars in revenue per year and we're profitable."
- Earlier Sunday, many made a point of reading and sharing quips from The Onion's Twitter account:
- Similarly, accolades and praise were coming in left and right for Oscar best actress nominee Quvenzhané Wallis, who appeared to be enjoying the Oscars ceremony with poise and aplomb after captivating critics with her role in 2012's "Beasts of the Southern Wild":
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