Let's welcome @mannyrivas from Aim Clear - he's their in-house video expert & a frequent speaker at conferences on this topic #SocialChat

Thanks @aknecht. Hi there @SocialMichelleR #SocialChat

Tonight's topic "Video & Social Media". #SocialChat

So are we ready to learn about video or are our regulars watching the home run derby? Time to chime in. #SocialChat

As usual your hosts tonight are myself & @socialmichelleR - let's all say hi to Michelle #SocialChat

Great night for #tweechat with (to name a few) #mmchat #speakchat and #socialchat

@mannyrivas Q1 What makes a video a magnet for social interaction on sites like Youtube #SocialChat

I think there are a few things, but I think a big thing is ensuring they're interactive #SocialChat

A1. Quality content that connects emotionally in some way to the user makes for a great YouTube video. Or cats. #socialchat

Anybody familiar with decision trees? #SocialChat

A1 Decision trees. Let them choose an adventure. A good ex. of this is - http://youtu.be/JFVkzYDNJqo #SocialChat

Hello everyone! It's my first #socialchat...looking forward to tweeting with you all tonight :)

A1 Involve users. This Tippex campaign is a classic http://youtu.be/4ba1BqJ4S2M #SocialChat

A1 Make vids easy to consume. Short & to the point. Look at YT Insights understand vid stickiness #SocialChat

A1: Content that solves a user's particular problem is a great way to start discussion on a topic. #socialchat

A1 Another example decision trees. This one is racy! ;) http://youtu.be/dXcBjeoRqFY #SocialChat

We have a ton of fun with our @cirrusabs videos. We've had really good response to the non salesy format. #socialchat

A1 Seeding engmnt in YT is crucial b4 posting vids. Comments, ratings, shares are key. Find active users. #SocialChat

Isn't it the same principle w#with all SoMe content?? @aknecht @mannyrivas #SocialChat

A1 Vanity bait. Offer complimentary/non-competitive resources through a vid link roundup. Use annotations #SocialChat

Quote from @unmarketing people dont spread "meh" they spread awesome videos like anything else must be awesome to spread #socialchat

A1 If you aren't familiar with HotSpots in your YT Insights analytics, check it out. it tells wonders. #SocialChat

Anyone else like doing videos on the fly with something like bambuser.com? Qik?Thunderbolt & 4G #FTW. #socialchat

@kmullett We like Qik, it's easy, on your phone, and you can set it up to automatically share almost anywhere #socialchat

A1: Another way to spark social interaction is to call for video responses. This greatly extends your network reach. #socialchat