August 1, 2011 Social Chat
Tonight we had an open chat on the topic of Social Media ROI. We ask the questions and everyone got to be an expert in their own right.
Sponsor: The Last Original Idea - A Cynic's View to Internet Marketing. Get your free chapter ow.ly/5SDpX #SocialChat- Tonight we don't have a featured guest, but @SocialMichelleR & myself will be tossing out questions to you. After all..... #SocialChat
- Topic tonight is the ROI of Social Media - feel free to answer our questions #SocialChat
- Q1 Back in 99 I work about the difficulty of measuring ROI for the web, Is that where were at for SoMe? alank.ca/nPRjlp #SocialChat
- When I look back to the late 90's & the web, ppl just didn't get the value of it & why they need to be there. So IMHO yes! #SocialChat
@SocialMichelleR @aknecht A1: It's probable. If your campaign isn't successful, is it really helping you out? #socialchat
A1 can't quantify most of the values found in relationship building, and building them is often the currency you're trading in #SocialChat
A1 I will cheer the day we get honest and open metrics. I really hate using flawed stats. #socialchat- @thefuzzymethod Yeah, goes to Quantitative/Qualitative results. However, in the end, sales are all that matter. #socialchat
RT @JTDabbagian: @SocialMichelleR @aknecht A1: Its probable. If your campaign isnt successful, is it really helping you out? #socialchat
Has anyone measured the ROI of their telephone? How about internet access? #socialchat
@aknecht A1: Difficulty with measuring ROI for SoMe is centered more about how 2 quantify value of human connection vs widgets #SocialChat- @CollinKromke I remember have to do cost justifications for clients on why every employ should have email access #SocialChat
#OUCH, remember too! RT @aknecht: @CollinKromke I remember justifying why every employee should have email access #socialchat- @SocialMichelleR @aknecht A1C: I think ultimately SoMo makes business cheaper in the end though, so the cost reduction = ROI #socialchat
@NicWirtz Or they purposefully leave them out to drive us nuts. And we continue to scratch our heads looking for them #socialchat
RT @aknecht: I always like to ask my clients when the ROI topic comes up "What is a happy cust. worth?" or worse "an unhappy 1?" #socialchat- @LewisPoretz I'd really not like for her to get any more ideas on measuring my ROI :) #socialchat
A1 Truth: Many clients don't care about "soft" SoMe metrics - they want to use as hard promo ROI "for free" (which it isn't.) #socialchat
checkbook? RT @aknecht: Oh I think some of us can ;-) RT How do you measure ROI on your spouse? #MillionDollarIdea #SocialChat
