Tweeting the #debates: Round 1
Commentary on US presidential debate dominates social media.
- I think social media basically allows campaigns to harvest strategies that are immediately marketable. Anything that spreads through social media probably has a resonance that campaigns can then use. I wouldn't say that campaigns were ever able to do this before--even weather balloons used to be pretty bad because it would only reveal how people in the Beltway felt about it. At the same time, advantage Obama on social media. They simply own it, the same way Republicans own radio. Blue State Media is an astonishingly good marketing group that is behind the Obama campaign's branding, both in this election and in 2008.
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