I think social media basically allows campaigns to harvest strategies that are immediately marketable. Anything that spreads through social media probably has a resonance that campaigns can then use. I wouldn't say that campaigns were ever able to do this before--even weather balloons used to be pretty bad because it would only reveal how people in the Beltway felt about it. At the same time, advantage Obama on social media. They simply own it, the same way Republicans own radio. Blue State Media is an astonishingly good marketing group that is behind the Obama campaign's branding, both in this election and in 2008.

17,000 Tweets per minute for "Big Bird" and 10,000 Tweets per minute for "PBS". #debates

Can any American separate fact from fiction in this debate? #factcheck

"Before he interrupted me." Revealing line. Romney has gotten under Obama's skin.

#Romney seems to be moderating his own debate. #AJStream #debate2012 #Obama

Romney is winning, but only because he's moving closer to Obama's current positions. I'm quite confused to be honest. I like moderate Romney, but until today he's been absent from this race.

@AJStream. i think all mitt romney did was just to attack obama.he didn't lay out much fact abt his plans on the economy.

Pundits on cable TV now tearing each other apart trying to figure out why Obama's debate performance was so lackluster. #ajstream"