Storytelling in the age of the tablet
Insights from the Poynter Institute's major study of news and storytelling on tablets. The study explores the way that elements of touch, gesture, interactivity and position come together to create engaging, satisfying journalism. The research combines usability testing in the U.S #sxsw #poyntertab
- My first try at a Storify. Be gentle.
One hour to go at #sxsw for presentation on lean forward, lean back: tablet experiences with #poyntertab http://pic.twitter.com/bT9GcqPoDJ
Everyone really wants to hear about tablet news -- panel's already filled with 10 min to go. #sxsw #poyntertab- Clearly this is a hot topic. The place is completely packed and the talk is still 5 mins away.
"We are not in the news business - we are in the storytelling business" @DrMarioRGarcia #sxsw #poyntertab
The story is now told via the media quartet - paper, web, smartphone, tablet. Phone and online are lean forward (quick). #poyntertab #sxsw- "A modern editor knows that each of the platforms have different purposes." @DrMarioRGarcia #sxsw #poyntertab
- There will be more "editioning" of news. No longer just daily updates, but maybe releases several times a day. #poyntertab #sxsw
Just-published Adobe Digital study of global websites shows more traffic from tablets (8%) than smartphones (7%). #sxsw #poyntertab- Designing for the tablet: designing for the eye, for the mind and for the finger #sxsw #poyntertab
- Frustration with the NYTimes - the tablet app is not tablet friendly.. (photos where there can be videos). #poyntertab #sxsw
- Garcia plans out an entire story in paper first - like storyboarding a scene from a film #sxsw #poyntertab
Tablets are like children's pop-up books, says Garcia Media's Mario Garcia. First 10 seconds are importnat #sxsw #poyntertab- Tablet users prefer to consume tablet news in the evenings "Lean back time" - after 6pm #sxsw #poyntertab
No mas headlines and text; images and headlines work better for a tablet. #sxsw #poyntertab http://pic.twitter.com/cYh3Fa6bno- "Photos and video do very well in tablet editions" says Garcia. Don't need headlines,but images. 2/3 navigation tabs tops #poyntertab #sxsw
- Do tablet design in a workshop environment; don't just adapt based on what you already have. #poyntertab #sxsw
4 things to focus on: storytelling, popups, navigation & look and feel #poyntertab #sxsw
People love photos. Make it 5 times bigger than everything else and center it in the page. Good advice for web pages too. #sxsw #poyntertab- Sarah Quinn from Poynter is up next, talking about their research on tablet reading behaviour. #sxsw #poyntertab
- 36 tests - 18m/18f + 48% digitial natives 18-28yo & 52% printnets 45-55uo - wanted to see if there's a difference in age #poyntertab #sxsw
- Poynter made up prototypes using common tablet design patterns like tiles and carousels, showed them to different users #sxsw #poyntertab
results: preferred landscape over portrait, 83% found traditional familiar, 50% wanted carousel design #sxsw #poyntertab
