Aggressive Ales
The new brewer in town lived up to their "agressive" motto in a tweet Monday night that seemed to question Chicago's beer chops.
- The tweet was in response to this Chicago section in the article:Whether you’re in Wrigleyville or The Loop, you’re bound to discover beers from a number of local craft breweries, like Metropolitan Brewing Co., Goose Island, or Indiana’s Three Floyds Brewing Co. And, Chicago is proud of each and every one of their hometown beers. Whether you’re grabbing something to eat at Piece, Publican, or a deep dish pizza, or just exploring the bar scene, locals will be more than happy to suggest some of the Second City’s finest brews.
The 10 American Cities that Brew the Best Beer | AMOGThere's a lot to consider when planning a vacation. The cost, climate, and sightseeing, are of course, major factors. But, what about the...- Of course, Alpha got a few replies.
@AlphaBrewingCo @levonroyvi Revolution, 3 Floyd's, Two Brothers, Pipeworks, Half Acre, Haymarket, Piece, Local Option, etc.
@AlphaBrewingCo @Levonroyvi more than a few of your fellow #STL brewers past & present have spent time in Chicago & would disagree with you.- Alpha then took the position that Goose Island was not craft (which by industry definition, it is not), and that was their issue, not Chicago.
@swmrnbk @levonroyvi We are specifically speaking of Goose Island who was mentioned in the article.- But the beer tweeps didn't buy it, and at least one even took issue with their Goose Island diss.
@AlphaBrewingCo What?! No way!! #NewsThatIsntNews #ThatWasSo2011 Again, quality beers + quality ingredients = craft.- It didn't seem to matter any more, the damage was done... Twitter pounced.
.@AlphaBrewingCo Take a look at the microbreweries section dumbfuck. This is a PARTIAL list: en.m.wikipedia.org/wiki/List_of_b…
@AlphaBrewingCo You guys really know how to make friends in this city dont ya? Might wanna rethink your stance/marketing. Its not working.- And Alpha pounced back.
- At one point somebody's wife was pictured, and even that seemed to cause controversy.
@Cory_King_ We figure. Ask our head brewers fiancée about beer, too! Well trained in the art of beer @daniellebascom http://pic.twitter.com/PPFfg6cE
.@AlphaBrewingCo @cory_king_ @daniellebascom Really? "Hey I know a cute girl" Thanks; doing our industry proud- Is this what twitter comes to? Insult out wives because we said Goose Island isn't craft beer. It isn't. #makessense #jesuschrist.
- The battle went on for 9 hours... Alpha had to tweet 40+ times, well past 3AM before the dust settled.So did this little skirmish do any damage to Alpha's reputation in STL? The craft brew community is pretty closely knit, so it's likely that at least a few will hold a grudge. For how long probably comes down to how good their beer tastes.
- Indeed. Don't drink and tweet, kids.
