Coca-Cola Feels Very Misunderstood
First ParticipACTION, Canada's self-proclaimed, "national voice of physical activity and sport participation" renewed their partnership with Coca-Cola, then Canadian fitness icon Hal Johnson sent the tweet below leading to a Storified case study in how the beverage industry defends its sugary wares.
I am disappointed that Participaction has partnered with Coke, it doesn't fit no matter how much money they are getting ow.ly/bL0wl- The link Hal provided was to one of my blog post - if you click the blue title below, you'll get there.
Weighty Matters: ParticipACTION's Kelly Murumets explains their partnership with Coca ColaI've blogged about it many times before, but recently the Ottawa Citizen's Joanne Laucius decided to tackle the oxymoron that is the Part...- Next Dave Moran, Coca Cola Canada's Director of Sustainability weighed in with a comment that referred to another of my blog posts - one that criticized the Olympic's acceptance of Coca-Cola as a sponsor (post below too)
Weighty Matters: Coke Red, the colour of the OlympicsLooking at the picture up above doesn't the juxtaposition of togas and mittens strike you as a tad odd? Perhaps even staged?
@davemmoran If you read the post you'll note the red involved matches Coca Cola and not our flag. Colour though least of my concerns.- @davemmoran You'll also note that in the post even I wonder if I'm stretching things on colour.
@YoniFreedhoff 30 thousand teens are more active is our result to date. 2000 local partners deliver program too.- @davemmoran And? Does that make it any healthier for kids to consume sugar water?
- @YoniFreedhoff you know in moderation our products are fine. Issue is Canucks consume too many calories - all calories.
- @davemmoran Taking industry numbers of 7% of all calories leads me to conclude SSBs account 4 24% of avg caloric intake since 1970
- (SSBs = Sugar Sweetened Beverages)
- @davemmoran And that 24% is only the calories in the increase in SSB consumption since 1970 not total SSB calories.
- Next Erika Mozes, Coca-Cola Canada's Director of Public Affairs brings us back to ParticipACTION
@cocacola_ca part'ed w @ParticipACTION 2 get kids moving. Unfort @bobybreak @yonifreedhoff havent seen the over 2000 programs in action.- @emozes @cocacola_ca @ParticipACTION @bobybreak Sugar water no healthier for moving kids than unmoving ones.
- @emozes @YoniFreedhoff @cocacola_ca @ParticipACTION @bobybreak calories are clear on all of our packaging so indv choices can be informed.
- @YoniFreedhoff @cocacola_ca @ParticipACTION @bobybreak as you know obesity is a complex issue. We can all agree activity is a solution.
- @emozes @cocacola_ca @ParticipACTION @bobybreak Y would we agree on that when data reports 10fold difference in kid activity doesn't help?
- And now Dave Moran brings us back to what percentage of calories sugar-sweetened beverages account for in Canadian diets
- @YoniFreedhoff 2.5 percent in Canada. Canucks are different. You sure those rate comparisons work here?
- @davemmoran Even at 2.5% that means increase in SSB calorie consumption since 1970 responsible for 10% of total caloric increase. Good?
