On an entirely different but related note,
this month’s blogathon included a second theme in which young women were asked
to comment on the Nike Foundation’s video – the Girl Effect and Plan
International’s Because I Am a Girl. The video is a great example of using
social media through innovative and creative approaches to popularize an idea
and strategy. Around the world, governments, donors, the UN, non-governmental
organizations, financial institutions, corporations and the media alike are
influenced by the message behind the ‘Girl Effect’ that the solution to a wide
range of the world’s problems is to invest in young women and girls.
On the one hand, the growing focus on young
women and girls presents important opportunities for the advancement of young
women’s rights with increased attention and resources available for work with
young women and girls. On the other hand, the investing in girls approach is
often weak in its rights-based analysis and mostly tends to look at women and
girls as an untapped resource for the advancement of their communities and societies.