Bzzzz! Bzzzz! Buzzwords Be Gone!
People say they hate corporate buzzwords, but that doesn't stop them from using them. Here's a look at the buzzword biggest offenders.
- Our inspiration for #badbuzzwords? Corporate use of the word "innovation." Has it lost its meaning? Yes, said a slew of WSJ readers.
- But wait, there's more. It's not just "innovation" that drives people crazy. Try some of these.
- Innovation, optimization, best practices, strategize, synergy, facilitate, touch base, low hanging fruit, etc....are all basically pretty useless terms and mainstays on just about everyone's Bullshit Bingo card. Whenever I am in a meeting and hear more than one of these terms used I instinctively and immediately know that the meeting will produce nothing of any real importance.
- When people start hearing these words, many just tune out.
- Every word is becoming meaningless, every time a word is used by marketing execs to flog product it loses a little bit of its potency, 'love', 'crisis', 'innovation' 'epidemic' 'smart' 'meta' 'advance', I'm sure the list innumerable... All words bludgeoned to death by media, social media and marketing
- Or, as one reader so elegantly put it, it's just a case of --
- Were there other words out that people didn't like? Yup.
- Sorry Lisa Marie:
- And the list goes on and on and on...
- Are buzzwords by definition nonsensical? Perhaps.
- Finally, there were a few buzz phrases came under attack. Here's a look at what rankled readers most:
- Keep this in mind next time you "circle back" with a client on your "innovation" "strategies" for your latest "out of the box" product "brainstorm." Just saying.
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