Bzzzz! Bzzzz! Buzzwords Be Gone!
People say they hate corporate buzzwords, but that doesn't stop them from using them. Here's a look at the buzzword biggest offenders.
- Innovation, optimization, best practices, strategize, synergy, facilitate, touch base, low hanging fruit, etc....are all basically pretty useless terms and mainstays on just about everyone's Bullshit Bingo card. Whenever I am in a meeting and hear more than one of these terms used I instinctively and immediately know that the meeting will produce nothing of any real importance.
- Every word is becoming meaningless, every time a word is used by marketing execs to flog product it loses a little bit of its potency, 'love', 'crisis', 'innovation' 'epidemic' 'smart' 'meta' 'advance', I'm sure the list innumerable... All words bludgeoned to death by media, social media and marketing
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