WOMMfest 2013
National Word of Mouth Marketing Day was a hit. We had a chance to see flying fish, hear the emotional social media campaign that captured the hearts of King County, and heard from some tremendous icons in the field including Kristian Bush, C.C. Chapman, and Hugh MacLeod. Let's take a look.
- Not a bad location to give a keynote. #wommfest @ EMP Museum instagr.am/p/V6wtjHg4jF/
- Then it began with a brief intro. from our three amazing emcees and WOMMfest chairs: Ted Wright from Fizz, Rod Brooks from PEMCO Mutual Insurance, and Paul Rand from Zocalo Group.
- paulrand kicking off #wommfest at Buddy Guy's Legends Happy National Word of Mouth Marketing Day!!! instagr.am/p/V60FVok0yi/
- Our first keynote, Kristian Bush of Sugarland, took the Atlanta stage with all eager word of mouth marketers in Chicago and Seattle watching from across the country.
@BrianSmith I have a newfound respect for your music background! "It's your manager's job to sell the discovery of your music." #WOMMFest- Like Therapy, Music Shows are driven by WOM, not advertising. You either really want to go or you're dragged. #WOMMFest @kristianbush
- Then a big theme hit the WOMMfest conversation, something far too many brands seem to forget nowadays.
Interesting view of WOM from @kristianbush Music is all about WOM #WOMMFest http://pic.twitter.com/YSixq8FA
Lyrics that become a tattoo on someone's body? Now that's a fan!! @kristianbush #wommfest- Before leaving the stage, Kristian described an amazing story with Wal-Mart where Sugarland hid tickets within the mega-store. Sure is talkable.
- Despite all the hot conversation, it was time to leave the stage as each city broke and had the first of two local activities. In Chicago, blues and BBQ were at the forefront.
