#Twubchat 12/01/15: What Analytics Matter For Your Hashtag?

Recap of weekly #Twubchat Tuedays (10AM PST / 1PM EDT)

  1. Summary

  2. Smart marketers use hashtags to track conversations, connect with prospects, build tribes of followers eager to consumer their content. On #twubchat this week, we check in with our community to hear what tools they use to monitor hashtags and why they use them.
  3. - The most common metrics of interest are: retweets, number of tweets including your hashtag, looking at follower counts of actively engaged tweeters, geographic dispersion of contributors.
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