NYPD faces backlash after Twitter campaign goes horribly wrong

On Tuesday afternoon the New York Police Department tweeted from their @NYPDNews account for people to send them photographs with officers. What they hoped for was photos like the one below...

  1. What they received was more bad cop than good cop. The hashtag was quickly hijacked by people sharing photographs of police brutality from Occupy Wall Street, stop and frisk, and violent arrests, to videos of unarmed 16-year-olds pinned to the wall. 

    According to the New York Daily News by midnight on Tuesday over 70,000 people had taken to Twitter criticising the NYPD, with #myNYPD overtaking #HappyEarthDay as the top trending hashtag. 
  2. Other police departments across the US have also been targeting after Twitter users were inspired by #myNYPD, with #myLAPD and #myCPD quickly becoming popular. The trend has even reached across the pond to Europe, and Greece especially where #myELAS shows users sharing photos of heavy-handed Greek police, at protests especially. 

  3. The NYPD released the following statement on their PR #epicfail:

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