OMMA Tablet Revolution, Feb. 23, 2012

This Twitter conversation was gleaned and cleaned (mostly) from the #ommatablet stream . . .

  1. RT @chuckfletcher: I'm participating in a panel talk this morning about tablets at 10:15 #ommatablet send me questions about what tablets mean to agencies...
  2. Getting ready for opening of MediaPost #OMMAtablet conference at Sheraton New York http://pic.twitter.com/RZpsMSvr
  3. RT @JonHaber: Giving a tablet keynote at #ommatablet this morning. I will be saying something never said about tablets #noiwont.
  4. Representin' at #OMMAtablet conference in NYC; planning the future of digital content distribution and consumer experience.
  5. #ommatablet Conference NY: Browsers and Websites are just as much in peril as print
  6. Tablets will hasten the demise of the website as we know it says Steve Smith at #ommatablet
  7. #ommatablet Jim Kruger from #Buick: advertising on WSJ iPad app exceeded previous benchmarks by 150% #tablets
  8. Getting ready 2 go on 2 moderate killer OMMA panel @ Sheraton NY - Tablet Revolution goo.gl/Nkvlr Still a few seats left #ommatablet
  9. Buick will be partnering with NCAA on BB games in March....on the tablet platform. #ommatablet
  10. Fact: @Buick was the 1st auto brand to advertise on the iPad. Advertising on the WSJ app blew away their past benchmarks by 150% #ommatablet
  11. RT @digitas: Since relaunching @Buick's Moment of Truth in Dec., 70%+ of all views are via tablets #ommatablet bit.ly/zU3dpr
  12. Over 75% of people surveyed said that after visiting MomentOfTruth.com, they would tell their friends to look at @Buick cars #ommatablet
  13. Why we built @MojivaMCA "@mobext: #ommatablet: High cost of production holding advertisers back today, but won't in the near future"
  14. Fuel economy may not seem sexy, but @Buick's Fuel Efficiency games received more than 8,500 downloads in just over 3 weeks #ommatablet
  15. @SalCandela are you now the President of Time Inc. Digital? Check out the #OMMAtablet booklet.
  16. On design: Digitas partnered with @Buick engineers to make sure the Fuel Efficiency Games experience was authentic to the car #ommatablet
  17. Buick's Jim Hager says that #tablets are an integral part of Buick's marketing strategy at #ommatablet
  18. #Buick launched fuel-efficiency games in Dec. for tablets, said social media manager Jim Kruger at #OMMAtablet.
  19. #ommatablet Could the higher CTR be the novelty factor, like smartphones when they were new to the public?
  20. Interesting note from the #ommatablet conference via @MediaPost re: the kind of behaviour touch drives bit.ly/xXSSm3
  21. #ommatablet @salcandela Bring utility to the consumer to engage them and have them spend time with the Brand.
  22. Tablet FAIL! : On the premise that we learn the most from our failings, Thom Kennon, SVP Director... bit.ly/yeS9M2 #ommatablet

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SuziCraig

Director of Market Engagement for @FathomCT, writer, instigator, yogi, experimental chef and humble genius.

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