Next time you're out for a bite, think about what you've been eating when you sink your teeth into that "mouth watering" burger - medium pink slime with a splash of ammonia please, and a side of fries. Yum! Some experts are saying that slime is no big deal and that the company just handled the press poorly.
Did you know you were eating it in high school at your cafeteria? Or when you're dad grilled on the 4th of July?
What could BPI have done differently? Is "lean, finely textured beef" more appetizing? How about educating consumers that the additive eliminates bacteria such as E. coli in the lean beef it is mixed with.
"BPI had a disclosure problem," Marler said.
"From a public relations standpoint, they handled it incorrectly.
Ultimately, when you're selling people food, you ought to be transparent
about what you're selling them."
The factory, he said, shares a wall with one of
Tyson Food's largest slaughter factories, which brings in meat trim via a
conveyor belt. Hundreds of employees in hard hats, hair nets and white
coats bustled around the odorless space, where Marler said he would see
60-pound boxes of lean meat that "looked a lot like hamburger — not the
slimy stuff that looks like toothpaste."
he refers to the cheap meat product as "gross stuff." It's also been
referred to as "Soylent Pink" in a nod to the classic science fiction
film "Soylent Green."
Though it's been in
rotation for years and has been approved as safe by federal food
regulators, the ingredient suddenly attracted a resurgence in interest
this month via social media and online petitions.
"Companies need to trust the American public more to parse though what's real and what's not," he said.