Covering Globalization @ The Local Level: Day 3, Part 2
Part two of the third day of the "Covering Globalization" Specialized Reporting Institute [SRI], a joint effort from by the Poynter Institute, the Chicago Council on Global Affairs, DePaul University. Funded by the Robert R. McCormick Foundation. This SRI was held March 19-21, 2012 in Chicago.
Topic: Managing the Multiplatform Story Flow. Presenter: Tran Ha, RedEye.
@tranosaurus speaking at #sriglobal about managing the multiplatform story flow http://pic.twitter.com/dTQ10MTo- Tran Ha, editor of the Chicago Tribune publication RedEye, was the first speaker after lunch to discuss managing multiplatform stories and ways to be more strategic in producing content.
Tran Ha of @redeyechicago: "[Journalists] should be more strategic in telling stories" #sriglobal
Tran Ha, editor of RedEye. Nearly 10 years old. circ was 75,000 in the beginning.Now at 200,000. Still free. #sriglobal- Strategies
- Ha discussed some tips for good strategies for multiplatform publishing, based on RedEye's method. RedEye publishes over multiple platforms, including its print edition, website, Facebook, Twitter, iPad and mobile apps, and new, emerging social media outlets like Pinterest.
- Multiplatform #journalism tips: have a hybrid staff; know your audience on each platform; differeniate between platforms #sriglobal
- Multiplatform tips cont: communicate difference to staff; plan, but be flexible; build separate processes for each platform #sriglobal
- According to Ha, knowing your audience on each platform is crucial to having a good strategy.
Ha: When Red Eye picks stories and figures out tone, their core target audience of 18-35 year old Chicagoans are in mind. #sriglobal- Ha: You want to use the same tone across all platforms, but not the same content and headlines #sriglobal #multiplatformjournalism
- One example is RedEye's presence on social media. For instance, certain stories work better on Facebook, while others get more traffic on Twitter.
- Ha: Readers don't care who breaks the news first; competing outlets in #Chicago often retweet each other #sriglobal
- Redeye tweets breaking news from Sun-Times and other media. Should we all be doing that? Followers like the aggregation. #sriglobal
- At RedEye, the editors have multiple story calendars.
- RedEye has multiple story calendars: eg, news editor has 1 solely for print (broader stories w/ visual aid), different 1 for Web #sriglobal
- The future of newspapers
- With RedEye doing well across all platforms - including in print - Ha answered questions about the future of newspapers.
- Ha on the survival of newspapers: Make sure content is relevant & connect to audience-people move to different niches for stories #sriglobal
- Tran Ha: Newspapers will survive, but they will look different. Papers won't go away as long as there's someone who prefers print #sriglobal
- One platform that might change the future of newspapers is the iPad.
- Tran Ha: focus group members see iPads as a green way to get their news and are wiling to pay for the device. #sriglobal
Topic: Rethinking How to Engage Audiences on International Stories at the Local Level. Presenter: Maria Balinska, Latitude News.
