What we learned from Sree at #EIJ12
Sree Sreenivasan opened the Excellence in Journalism conference Thursday, Sept. 20 with a super session on digital journalism and social media. The conference, co-hosted by SPJ and the Radio Television Digital News Association, runs from Sept. 20 to 22 in Fort Lauderdale, Fla.
- Hashtags-Make the shortest possible, unique hashtag. -You have to be obnoxious about it-Use the service "Hashtracking" for gauging your reach
- Sourcing"Ask your sources if they're on Twitter, how to connect." —Sree-Follow your sources closely. He mentioned the Anthony Weiner scandal that unfolded on Twitter, which could have been broken much earlier. "Weiner gave journalists a gift that they didn't take."
- -Use the service "Rapportive" to easily keep track of sources' Internet movements
- Effective communication"We should be listening more on social media. It's the reaction to the mistakes you make that are important." —Sree-Spend time on your messaging.
- Ethics"The rules of journalism haven't changed. You have to be extra careful." —Sree
- Networking-Sort people into groups on Facebook-Use LinkedIn. Sree says it is vastly underused by journalists.-Dedicate time to building your network. By the time your company starts downsizing, it is too late to figure out LinkedIn.-The recommendations you give reflect on you. Provide them selectively.-When connecting with someone, always add a personal note, perhaps indicating why you want to connect (hint: Go beyond the stock message of wanting to add someone to your professional network).
- Marketing your work-Use Facebook Timeline and cover photo to tell the story of your career and specialties-Know your reach and influence"Any influence I have in social media is because of the people who are following me and the people who are following them." —Sree-He recommends "Twiangulate" and "Muckrack"
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