Business
ATME Travel Marketing Conference 2012 - Chicago, Illinois
Conference Theme: Relevance the New Marketing Imperative. The Association of Travel Marketing Executives (ATME) is the only worldwide organization of its kind to provide members with an ongoing forum for the exchange of creative ideas and effective marketing solutions within the travel industry.
Presentation (including videos) "The Collision of SEO and Social - Who Draws the Creepy Line?" j.mp/LRZqwq #atmeconf
More #atmeconf thanks to @LeadingHotels Claudia Kozman Kaplan, @VirginAtlantic's Simon Bradley, @LaPalme, @MarryCaribbean- @ATMEorg So many people to thank for #atmeconf including Kristin Zern, @Susantravels Mark Bergsrud @united, @RobertKCole, @PlaneBusiness...
- Great insights from @merkleCRM - @Merkle_ChrisC Lots of moving parts. Not as easy as it looks. Wait... It doesn't look easy... #atmeconf
- Connected CRM: Information, insights, measurement, targeting, optimization, agility @Merkle_ChrisC #atmeconf
- Purpose of dialogue: lifestyle managed, value driven insights, measurement & attribution @Merkle_ChrisC #atmeconf
- Big data issues - known & anonymous data, contextual understanding, sense of time & place, real-time access @Merkle_ChrisC #atmeconf
- Intercepting moments if truth - consideration, shopping/purchase, repeat business, loyalty @Merkle_ChrisC #atmeconf
- There is no average email open rate. It depends. Must get more precise and more relevant. @Merkle_ChrisC #atmeconf
- Only 33% of consumers said that online interaction resulted in more favorable opinion of the brand @Merkle_ChrisC #atmeconf
- 79% of leisure travelers connected to a brand for promotions @Merkle_ChrisC #atmeconf
- 70 to 80% of consumer digital transactions are anonymous @Merkle_ChrisC #atmeconf
- Lunch speaker @Merkle_ChrisC discussing travel CRM and the digitization of everything #atmeconf
@hharteveldt @PlaneBusiness #atmeconf wrong twitter address. I know- only "Herb" can start an airline
