Thousands Use #NotBuyingIt to Call Out Sexist Super Bowl Ads
by Imran Siddiquee Thousands of people worldwide used hashtag #NotBuyingIt on Sunday to call out sexist Super Bowl commercials in real-time. The conversation produced over 10,000 tweets and reached 2 million+ people on Twitter throughout the game.
The #superbowl commercials are a window into American culture & values. Today, try to pay attention to what theyre telling you. #notbuyingit
as consumers, we have the power to vote w our dollars & tell advertisers we're #NotBuyingIt as long as they continue to pigeonhole us- The clear loser of the night was Go Daddy, who released an ad that managed to demean, stereotype and anger both women and men:
Give it a rest @GoDaddy. Women are sexy AND smart. Glad I took my business elsewhere. #NotBuyingIt ow.ly/1RRfC0
That ad was messed up @godaddy. Stereotyping programmers and objectifying women. #NotBuyingIt
I usually don't buy into all the #superbowl ad hype but the @godaddy ad was a stomach turner. Epic fail #NotBuyingIt- Budweiser, while having a seeming winner with their Clydesdale's advertisement later in the game, chose to begin the night with this Black Crown ad:
Why do you introduce your beer with a woman's legs? @blackcrown @Budweiser We're #NotBuyingIt @RepresentPlege! #SB47
@Budweiser Stick to horses, please! Objectifying women is hurtful, horses are cute! #Notbuyingit- Treating people as objects to sell products didn't only apply to women though, and many users weren't buying the objectification of men in Calvin Klein's ad either:
"Wait? Women watch the #SuperBowl47 too? Let's objectify men as well! Equal opportunity sexism!" - @CalvinKlein ad exec meeting #notbuyingit
The answer to sexualizing women is NOT to sexualize men, @CalvinKlein. #NotBuyingIt- There were a number of trailers for violent films, but the sixth (!) Fast and the Furious film stood out for mixing in sexism with its violence:
Fast & Furious world: males drive cars, females dance in bikinis, and that's about it. #boring #notbuyingit #notwatchingit #brandbowl
Advice for watching violent and sexist commercials with your kids from @CommonSenseNews bit.ly/WIlQXU #NotBuyingIt @FastFurious- Fiat, who had one of the most blatantly sexist ads of last year's Super Bowl, didn't fair much better this year.
@FIATUSA cars are so masculine that they conspire with scorpions to undress women? #notbuyingit #sexism #canadianads
Did you find this story interesting? like or comment as 8 already did!
Liked!
- Betsy Sadly we are quite likely to take on behaviors we see modeled for us by others. If ads didn't encourage some types of behavior, they wouldn't make 'em.2013-02-05T23:57:53.342Z
- Jamie CollinsYou people need to seriously get a life. Does anybody really go out adn buy a product because of a funny or not funny commercial? Do you really think your son...more2013-02-05T21:21:10.793Z
- mjlossTo start with I find the ad very offensive, but it actually might have been pretty funny if the 'smart' (and ugly) one had been the woman and the sexy one had...To start with I find the ad very offensive, but it actually might have been pretty funny if the 'smart' (and ugly) one had been the woman and the sexy one had been the guy.more2013-02-07T12:20:13.244Z
- Betsy Sadly we are quite likely to take on behaviors we see modeled for us by others. If ads didn't encourage some types of behavior, they wouldn't make 'em.2013-02-05T23:57:53.342Z
- Jamie CollinsYou people need to seriously get a life. Does anybody really go out adn buy a product because of a funny or not funny commercial? Do you really think your son...You people need to seriously get a life. Does anybody really go out adn buy a product because of a funny or not funny commercial? Do you really think your son is go going to grab a stranger at prom because he saw it on TV? Are we imbeciles????????????????? Give us some credit. I found them all entertaining and not at all offensive. I'm a woman and you women are making us look like no sense of humor havingbitchesmore2013-02-05T21:21:10.793Z
