How Twitter Forced Harrods To Remove Sexist Children's Books In Less than 24 Hours
by Imran Siddiquee Twitter users, utilizing their consumer power and hashtag #notbuyingit, forced Harrods to remove two books displayed in the children's reading room of their London store. All within the span of a single day.
- On Thursday, Krystina Meens first drew attention to these two books at Harrods. She asked fellow Twitter users to call attention to the harmful gender stereotypes on display:
- Her original tweet was retweeted over 400 times in a matter of hours. Here's a picture of the back of the books:
- Followers of the #NotBuyingIt hashtag joined in the retweet campaign to pressure Harrods to make a change:
- The next morning, less than 24 hours after Krystina's original tweet, Harrods responded by pledging to remove the books.
- The story - of how consumers fought back against sexist media and won - eventually made its way into the mainstream, being reported by the Daily Mail in London: