Events

#mptour Wrap Up

{C or M - your thoughts here would be great!}

  1. The Marketing Profs 'Smart Marketers Tour' and its team (some in western wear....) held a live taping of the Marketing Smarts podcast last night.  In case you missed it, here's a social media wrap up from some of the attendees!
  2. Woot! Geeking out at #mptour w team @Silvertech. Lord help the first person I overhear talking about analytics...
  3. We're in Boston ~ it should be Smaaaht Maaaahketas Tour #mptour cc: @ @ DeCordova Museum and Sculpture Park instagr.am/p/M6w3vhOewf/
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  5. At Marketing Profs #mptour listening to Jeff Mayersohn, owner of the Harvard Book Store. Insight into preserving cultural tradition.
  6. When you go into a book store, the best experience is when you find a book you didn't know existed but have to read. -Jeff Mayersohn #mptour
  7. Harvard Bookstore owner is talking about how people thought he was insane to buy a bookstore in 2008. I love this kind of insanity. #mptour
  8. Jeff, owner of @HarvardBooks, wants T-shirt that says "I survived the dot com bomb & all I got was this lousy book store." #mptour
  9. "My favorite part of [business] travel wasn't client meetings; it was the time to read books," @HarvardBooks Jeff Mayersohn. #mptour
  10. Harvard bookstore hosts 300 authors a year. Community building. #mptour
  11. Expresso Book Machine-- can print any book in 5 minutes @harvardbooks #mptour "oh, and we have the Harvard.com URL"
  12. @harvardbooks is saving the bookshop when everyone said 'books are dead' #mptour - so inspiring!
  13. "The one piece of due diligence I did [before buying @HarvardBooks] was buying a Kindle." - Jeff Mayersohn #mptour
  14. Mayersohn uses digital print-on- demand to help his Harvard Book Store print business per #mptour. Adds bicycle delivery to beat Amazon.
  15. wow @harvardbooks has 4 people in marketing with 17k followers on twitter and 5k on fb. Twitter is most active. #mptour
  16. Wow! @HarvardBooks just told us about the day @mindykaling broke their Internet. She RT them & store's site crashed #mptour
  17. "Our strongest weapon [against ebook mktg] is to focus on content [not gadgets]" ~ well said @harvardbooks #mptour
  18. @harvardbooks suggests Buy physical book, get ebook free Idea. It's the Globe/bostonglobe.com model. #mptour
  19. Everyone's tweeting about ink on paper. Love it! #mptour

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