The JCPenney-Kmart Tweet-off

@Kmart and @JCPenney Tweeted off in a battle of wits, holiday hashtags and, well, pants and this cute and possibly un-staged merchant match-up. It was fun, and deserved the slow-clap, until @WranglerDenim chimed in... Sometimes it's better to observe than chime in, right? <crickets>

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