Business
Unlocking Value & Productivity Through Social Technologies
McKinsey Global Institute's latest report explores the potential economic productivity of social technologies that could contribute $900 billion to $1.3 trillion in annual value. We connected with audiences about the research online and at events, including a live Twitter conversation.
The social economy: Unlocking value and productivity through social technologies
In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer...- McKinsey Global Institute (MGI) released the report along with a podcast by author Michael Chui, discussing the potential value in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises.
REPORT #McKSocial MT @McKinsey_MGI This just in! Our new report on #SocialEcon: How business creates value w #social technologies- MGI launched the report at San Francisco's Churchill Club with Michael convening a panel of social media experts and business leaders: Wendy Arnott, VP of Social Media, TD Bank Group; BJ Fogg, Founder and Director of Stanford University's Persuasive Technology Lab; David Gutelius, Chief Scientist at Jive Software, and Hearsay Social CEO Clara Shih, author of "The Facebook Era."
Speakers added for 7.26! @biz & @clarashih will join @Wendy_Arnott @bjfogg @mchui to talk #social tech bit.ly/OuMfRa #churchillclub
Social Technologies Unlocked: Hearsay Social CEO speaks at Churchill Club - Hearsay SocialWould you believe that social media and social networks are mostly untapped across both the enterprise and consumer landscapes? That's th...- The Churchill Club recorded and provided the full panel, including some of the comments and questions highlighted below.
Great insights on the value of enterprise social from @mchui and @@McKinsey_MGI lnkd.in/F3CQ5h
Packed house @churchillclub for Social Tech event #churchillclub #SocialMedia http://pic.twitter.com/THiH2AeF
"we trust our employees 2 talk 2 customers-so we trust them 2 talk 2 eachother internally" @wendy_arnott #churchillclub http://pic.twitter.com/U27ROhMv
#churchillclub Your brand is what someone "Googles." Social allows us to look through company walls. @ndenzel
What drives social sharing? Simplicity, a trigger, and user motivation. @bjfogg #churchillclub
@mcksocial Communicating on social ends the curse of "reply to all" emails bit.ly/M952GX- Michael also joined co-authors James Manyika, Jacques Bughin, and Hugo Sarrazin to introduce the research in a Financial Times piece discussing the impact of social technologies on enterprise IT systems and the potential gains:
What makes social technologies such a powerful tool within and across enterprises is the how they unlock otherwise hidden opportunities for people from across the organisation to communicate, share information, and collaborate. What is even more important for enterprise users is that communications that take place on social platforms become content. This means that every item posted on an online community site becomes part of a permanent, searchable archive. 
Reaping the rewards of enterprise social - FT.comWill your company's next enterprise IT system look like a combination of features from Facebook, Twitter and Google+? It very well may, a...- The report's findings resonated, including the amount of time high-skilled knowledge workers spend on certain tasks, specifically email.
Horrifying thought: workers spend 650 hours a year reading and answering email. theatlantic.com/business/archi…- As @jhweissmann calculated in The Atlantic:
The upshot: we spend 13 hours a week, or 28 percent of our office time, on email. Assuming two weeks vacation, that multiplies out to 650 hours a year. 
Re:Re:Fw:Re: Workers Spend 650 Hours a Year on EmailUnless you happen to get some sort of obsessive compulsive satisfaction from keeping your inbox in shipshape -- and hey, if you do, more ...- The New York Times deputy technology editor Quentin Hardy covered the report in its Bits blog, focusing on the potential productivity gains in the trillions to four major commercial sectors populated by interaction workers —high-skill knowledge workers, including managers and professionals:
Social technologies like wikis, broadly accessible instant messaging, content searches and user forums, McKinsey says, are particularly effective among so-called interactions workers. These people are general managers, for example, but also consultative sales representatives, engineers working with teams to figure out new products, or health care workers personally figuring out patients’ needs.
