Tweetchat about Healthcare Marketing Platform, Appature, with CEO Kabir Shahani
Moderated by Xconomy Boston editor Greg Huang (@gthuang). Check out Appature here: http://www.appatureinc.com/ and Xconomy here: http://www.xconomy.com
Appature creates cloud-based relationship marketing platform for healthcare and life science marketers. #xcappature- We help some of the world's biggest and brightest pharmaceutical, med device, and biotech brands reach HCP's and Patients. #xcappature
I understand there's big data, analytics, and cloud involved? We like those words here in Boston. #XCappature- haha, there sure are all three of those things. let me elaborate. first, from a big data perspective - this is foundational... #xcappature
- ...we've "cracked the code" on merging a multitude of disparate data srcs, that can be quickly accessed via a marketers desktop #xcappature
- Basically you help med device and pharma companies reach hospitals and doctors, right? But it's a huge data problem. #XCappature
- RE:cloud, this is done in a secure+hosted environment - so marketers and commercial/IT teams access cust info quickly and easily #xcappature
- correct, reach hospitals (institutions), HCP's (doctors++), and consumers/patients. we have customers across each/all use cases #xcappature
- and to your point RE: big data - when you consider all the data sets this applies to, it's massive. we simplify all of that. #xcappature
- we've been very fortunate and have been able to scale-up and on-board a number of new brands... #xcappature
- ...and have a phenomenal customer base we are very grateful for. absolutely looking to continue to grow in Boston! #xcappature
- Boston is known for its marketing tech/analytics companies (plus a few health/pharma firms...). How does Appature fit in? #XCappature
- there are some incredible companies in Boston we are very excited about! #xcappature
- Appature has approached the market as a "platform". there are a number of partner opptys with tech firms in Boston. #xcappature
- Let's hear questions from the community... but in the meantime, how about some startup advice: Bootstrap or VC? #XCappature
- from a health/pharma perspective - we have customers there and I absolutely love being out there to spend time with them. #xcappature
- ooh, that's a tough one. entirely depends on the type of product, and market window. as you know we bootstrapped into market.. #xcappature
