Tweetchat about Healthcare Marketing Platform, Appature, with CEO Kabir Shahani
Moderated by Xconomy Boston editor Greg Huang (@gthuang). Check out Appature here: http://www.appatureinc.com/ and Xconomy here: http://www.xconomy.com
- — Kabir Shahani (@kabir)Thu, Nov 03 2011 11:05:59haha, there sure are all three of those things. let me elaborate. first, from a big data perspective - this is foundational... #xcappature
- — Kabir Shahani (@kabir)Thu, Nov 03 2011 11:07:02...we've "cracked the code" on merging a multitude of disparate data srcs, that can be quickly accessed via a marketers desktop #xcappature
- — Kabir Shahani (@kabir)Thu, Nov 03 2011 11:08:22RE:cloud, this is done in a secure+hosted environment - so marketers and commercial/IT teams access cust info quickly and easily #xcappature
- — Kabir Shahani (@kabir)Thu, Nov 03 2011 11:09:16correct, reach hospitals (institutions), HCP's (doctors++), and consumers/patients. we have customers across each/all use cases #xcappature
- — Kabir Shahani (@kabir)Thu, Nov 03 2011 11:16:20ooh, that's a tough one. entirely depends on the type of product, and market window. as you know we bootstrapped into market.. #xcappature
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