Last week, Buster Books became the Let Books Be campaign 's tenth supporting publisher, vowing to no longer label its books "for girls" or "for boys" but to commit to gender-neutral publishing. The publishing industry has a long history of slapping pink covers on books supposedly for women and marketing books by female authors as airport fiction when they are anything but.
Buster Books has announced plans to publish all future books under gender neutral titles. A popular children's publisher has announced plans to scrap gendered titles of all future book releases. Buster Books - the children's imprint of independent publisher Michael O'Mara Books - tweeted their plans following intense pressure from campaign group 'Let Books Be Books'.
Buster Books will now start releasing its children's books under gender neutral titles, after fervent calls for the publishers to change its practices. It's a decision which comes after several years of campaigning on behalf of parental group ' Let Books Be Books', who have made Buster Books a primary target for change since 2014.
Girls will no longer be defined as "glamorous" and "gorgeous" while boys get to be "amazing" and "brilliant" at Buster Books, after the children's publisher announced that all its future books will be gender neutral.
Michael O'Mara imprint Buster Books has promised to stop selling books as being "for boys" or "for girls" following an online campaign against gender labelling. Buster titles already in print include The Girls' Doodle Book by Andrew Pinder, The Girls' Book of Glamour: A Guide to Being a Goddess by Sally Jeffrie and The Boys' Book of Spycraft by Martin Oliver.
Chocolat author Joanne Harris has attacked the "subliminal indoctrination" of children through gendered packaging of books, which she says gives "the false message to a new generation that boys must be clever, brave and strong, while girls should aspire to be decorative".
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Preschool Toys & Products What's so bad about gender marketing books? Photo: Getty The lovely Nick Barnett over at Four Legs Good sent me the link to a great article by Katy Guest, literary editor of The Independent on Sunday - where she declared they would no longer be reviewing gender-specific children's books.
There's a new person on my literary heroine podium this weekend, and it's eight-year-old Els, from north London, whose petition you can read about here. Els was fed up when she saw publishers implying that some books are just for boys to read and some are only for girls, and so she wrote a petition and persuaded them to change their minds.
Els, who wants to be a palaeontologist when she grows up, was annoyed to find an exciting looking pirate book labelled "for boys" in the catalogue advertising a Scholastic book fair to be held at her school in north London.
An eight-year-old who asked, "What if a girl wanted a pirate book?" has won a victory for equality, after children's publisher Scholastic stopped labelling books as "for girls" or "for boys". Els, from Bounds Green school in London, decided to get in touch with the publisher after spotting the title, Amazing Things for Boys to Make and Do - the "Cap'n of pirate fun books.
In 2012, Let Toys Be Toys began; a Mumsnet post had complained about gendered marketing, and it seemed it was a view shared by many. The campaign gained notoriety and, three years on, they are continuing full-steam ahead. Along with stereotypically gendered toys, Let Toys Be Toys' sights are now also focused on explicitly gendered literature.
My youngest son adores his Ladybird Well Loved Tales collection. It's the same collection I had as a child, including all the old classics: The Princess and the Pea, Rumpelstiltskin, Beauty and the Beast, The Princess and the Frog. Over the last year they have become an essential part of the bedtime routine.
Ladybird told Let Toys Be Toys that: "Following discussions, should any of the titles you mention be reprinted for the trade we will be removing this labelling." Heather Crossley, Ladybird's publisher, continued: "At Ladybird we certainly don't want to be seen to be limiting children in any way.
Ladybird is to stop publishing books labelled 'for boys' or 'for girls' after nearly a century following a campaign urging publishers to drop gender branding. Known for its Peter and Jane reading scheme, Ladybird, which is due to celebrate its centenary next year, said it did not want to be seen "to be limiting children in any way".
Francesca Dow, m.d. Of Penguin Random House Children's, added: "We at Penguin Random House Children's are all about great storytelling and we don't wish to publish anything that limits a child's imagination. Children should be free to use their imaginations to find the best stories for them."
Ladybird, which publishes Peter and Jane, is to go gender-neutral Move in response to campaigners who want to remove gendered branding Let Books Be Books campaign started life in a Mumsnet thread Whether its the romance of Rapunzel or the magic of Jack and the Beanstalk, classic children's tales have long held appeal for both parents and their offspring alike.
"At Ladybird we certainly don't want to be seen to be limiting children in any way," it said. "Out of literally hundreds of titles currently in print, we actually only have six titles with this kind of titling." It added that it is "committed" to avoiding gendered titles.
The publisher, responsible for Ladybird Favourite Fairy Tales for Girls and Ladybird Favourite Stories for Boys, said it did not want to be seen as "limiting children in any way." It is the latest to endorse a campaign to remove gender appropriate marketing from books.
One of the leading children's publishers is to drop gender branding from its books after almost 100 years. Ladybird Books will stop publishing books labelled "for girls" or "for boys". It follows a campaign to encourage publishers to stop designating books for certain genders.
Ladybird, the iconic publisher of children's books including the classic Peter and Jane reading scheme, has vowed to remove any "boy" or "girl" labels from its books because it doesn't want "to be seen to be limiting children in any way".
I state this explicitly for two reasons. Firstly, because when a cultural icon endures for as long as Bond has - can it really be over 60 years since Casino Royale was published? - critical assertions made decades ago can easily become enshrined as truths, and so engender stereotyping.
Dorling Kindersley told the grassroots campaign of its plans to stop gendered publishing via email: "DK's aim with every book we publish is to inspire, excite and enthuse our readers." It continued: "We produce a broad range of titles reflecting the interests of our many different consumers.
By Billy Langsworthy 'These books will not feature from January onwards and an exciting new range will launch', read a statement from Chad Valley. Chad Valley is dropping its line of gendered children's books as of January 2015.