Conversion Conference 2012, San Francisco

http://uxmag.com/articles/conversion-conference-2012-recap

  1. As analysts we need to start focusing on lifetime value by marketing channel to justify our spend. #CONVcon #measure
  2. What's the magic word for Ecomm sites? ... FREE! Free shipping and free returns. @rogerdooley #ConvCon
  3. Schedule usability testing monthly with whatever you have built instead of at milestones whose dates slip via @skrug #ConvCon
  4. #CRO Tip: Order Effect: Lead with the product you'd most like to sell #brainfluence #convcon
  5. "If you can solve a pain with the product, wrap it with the offer" - @Marketing_Bill #convcon
  6. Social media is an opt-in relationship. If you don't have an audience who loves you, you're talking to the abyss. #ConvCon
  7. Too many b2b websites are "choose your own adventure" sites rather than creating conversions @jasondemandbase #convcon
  8. 'Tweaking is better than redesigning...and your redesign isn't going to happen anyway' via @skrug #ConvCon
  9. "The publisher of the site is the worst judge whether your site us usable" #ConvCon
  10. Usability testing is not about opinions. Focus group don't work for testing usability. #convcon
  11. "Before building out your site, do a usability test on your competitors site - it's like they left the keys in their car" #ConvCon
  12. Beware of opinions disguised as facts in usability conversations. —@skrug #ConvCon
  13. 'Tweaking is better than redesigning...and your redesign isn't going to happen anyway' via @skrug #ConvCon
  14. "almost half of email opens are on mobile devices... but fewer click throughs... and opening multiple times" @BabyCenter #ConvCon
  15. "We're getting more conversions from Pinterest than Google+." —@KippBodnar of @HubSpot #ConvCon
  16. Top 4 takeaways from ConversionConference San Francisco bit.ly/AC86gH (in English this time) #convcon

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Jeremiah Lee Cohick

I combine software engineering and user experience design. Start simple. Dream big. Do good. Be well.

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