The Conference Board's Extending Your Brand To Employees Conference 2012 - Day 3 - #tcbeyb

Summary of tweets, links and photos from Day 3 of The Conference Board's Extending Your Brand To Employees Conference, June 18 - 20, 2012 in NYC, as curated by Jennifer McClure - President, Unbridled Talent LLC.

  1. TCB's Extending Your Brand to Employees Conference - Agenda and more information.
  2. Opening keynote by Steve Cadigan, VP of Talent at LinkedIn: "Brand Storytelling To and Through Your Employees"
  3. Are you encouraging your employees to use LinkedIn to share your Employer Brand? You should!
  4. LinkedIn provides huge opp for cos to allow their employees to be brand storytellers. Share voice & exp in their own words @scadigan #tcbeyb
  5. Companies can't control the messaging anymore, they can only influence it and participate in the conversation.
  6. If you're not telling your story via social channels, someone is. Tell your own story, or someone else will tell it for u. @scadigan #tcbeyb
  7. True “@JenniferMcClure: "Goodbye control. Hello, influence." U can't control employees telling their own stories via social media. #tcbeyb
  8. You're a Brand Ambassador. Hundreds of thousands of ppl look at LinkedIn employee profiles daily. Are you taking advantage of this? #tcbeyb
  9. Harbrinder S. Kang - Senior Director, Collaboration Technologies at Cisco Systems: "Social Enterprise Collaboration - Inside Employee Work Practices
  10. If you haven't seen this great video related to what truly motivates people by Daniel Pink (Author of Drive), check it out.
  11. Harbrinder Kang @Cisco references @DanielPink's vid Drive: The Surprising Truth About What Motivates Us youtu.be/u6XAPnuFjJc #tcbeyb
  12. Technologies can enable collaboration and communication amongst employees locally and globally
  13. RT @JenniferMcClure: "The value of working with others is the diversity of thought". #tcbeyb
  14. Rich profiles on internal social networks allows for virtual mentoring, virtual group formation & facilitates sharing of info @Cisco #tcbeyb
  15. Think about serendipity in your organization and how you can enable employees to connect on topics, expertise, ideas, etc. thru tech #tcbeyb
  16. Closing Panel Discussion: "Truth or Consequences - Employees and Their Brand Experiences" - featuring Leela Srinivasan from LinkedIn, Rebecca Reyes from IVM and Sly Sangirardi from FedEx
  17. Looking forward to hearing from employees at @LinkedIn, @FedEx & @IBM sharing their Brand Experiences as employees! #tcbeyb

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Jennifer McClure

Professional Speaker | Social Recruiting | Employment Branding | Talent Strategist | Recruiter | Human Resources | Relationship Builder | Blogger | I Horses​

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