Social Media
#DigitalChat: "Viral Video Strategies in a Digital Campaign"
Friday, August 24, 3-4 p.m. EDT.
- We hosted our third #DIgitalChat on Aug. 24 – a live Twitter chat for all things digital marketing! This chat's topic was "Viral Video Strategies in a Digital Campaign," and we had a fantastic time chatting with other digital marketers and fun fantastic tweeps.
Welcome to our #DigitalChat, we will be discussing "Utilizing viral video in a digital campaign"- Twitter users participated in a guided conversation by using the #DigitalChat hashtag in their tweets. After introductions, we also asked what everyone's favorite viral video was:
- OK - here goes: Q2 What viral video campaigns do you admire or think were particularly successful? #DigitalChat
- Wow, we have some swimmers on this #DigitalChat that Call me Maybe USA Swimming video is cool @megancrosbie ht.ly/ddkl9
+1 RT @ekoneill: A2 I loved the @VW Super Bowl ad with the kid running around in a Darth Vader costume! bit.ly/Phh8dj #DigitalChat
A2 @VW tapped into both a hugely popular cultural icon (Star Wars / Darth Vader), and a very typical childhood experience. #DigitalChat- There was some serious thinking on the true nature of a "viral video." Could it be a T.V. commercial that happens to become a hit on the Internet, or must is come from humbler origins?
#digitalchat I do debate though if some classify truly as a viral video. Releasing a commercial video online - is it authentic viral?
Time compiled a list of the top 50 viral videos. "Charlie Bit My Finger" is #1. "Chocolate Rain" is #38. ti.me/aiim1U #digitalchat- .@elinatinsky I still hear people say "Charlie bit me..." as a cultural touchstone. That video was HUGE. #DigitalCHat
- Our next question delved into the power of the Internet to advocate for social change. Many agreed that having a point of view could be a powerful hook for a viral video.
- On that topic, Q3 Some video campaigns that go viral advocate for social change. How important is it to have a point of view? #DigitalChat
A3 I think social change is 1 thing that makes viral videos powerful. It's a way for users to grab on to something for change #DigitalChat- A3: I think it's important. The "Dove Evolution" is very powerful. It certainly has struck a chord. 15 million views. #digitalchat
- .@paigeplant10: A3 thinks social change is the #1 thing people can grab onto with viral. Excellent point. #DigitalChat
- There was some consensus on the power of the Chipotle commercial featuring Willie Nelson covering Coldplay and an animated dramatization of industrialized farming practices.
- I like video's about a company's values. Example: @ChipotleTweets "Back to the Start" video: ht.ly/ddlEY #DigitalChat
