#GetRealChat with ING's Ron Kemenade & IBM's Yuchun Lee
#GetRealChat with ING's Ron Kemenade & IBM's Yuchun Lee
Join me on 9/4 along with @IBM's Yuchun Lee and @PamMktgNut for a #GetRealChat on engaging the digital customer - 1p.m. ET/7 p.m. CET
Really excited to be part of this chat! We're tweeting live from IBM Smarter Commerce Summit in Orlando. #GetRealChat
Great attendance at Day 1 General Session. #ibmscgs http://pic.twitter.com/NNO8eN18- #GetRealChat starts in 15: #Marketing to digital #customer & CMO/CIO relationship. Join @INGnl_Ron CIO of ING & Yuchun Lee, VP/GM, #IBM EMM
Welcome everyone to #GetRealChat! Are you ready to discuss the marriage of the #CMO & CIO with @INGnl_Ron & @IBM's Yuchun Lee? #getrealchat- @pammktgnut Great to be back in Orlando to repeat our blockbuster performance here in North America #GetRealChat
- A1 Marketing people are realizing that technology is a major differentiator for companies #GetRealChat
- A1 Marketing rapidly becomes more tech aware, not necessarily tech savvy #GetRealChat
- A1: Marketing realizes the importance of technology that really makes that the IT and Marketing relationship becomes more equal #GetRealChat
- A1: This also implies that the CIO takes responsibility in building the IT and Marketing relationship #GetRealChat
- A1 Progressive CIOs also realize they need to be more visible in the front office #GetRealChat
- A1 These CIOs are assisting and leveraging technology that's critical to business, esp in the area of customer communication #GetrealChat
- A2: In short. My presentation was about the paradigm shifts in banking #GetRealChat
- A2: Banking has changed, we lost the trust of the customers during the crisis #GetRealChat
- A2: To regain trust we have to put the customer first. To do so we have to understand the emotions of customers when banking #GetRealChat
- A2: developing new services or developing better customer processes #GetRealChat
- A2: By understanding emotions we can better put the customer first in doing offers #GetRealChat
- @valaafshar to me it's not relevant who owns the budget. It's about making use of each others knowledge and strength #GetRealChat
- A3: We have the profound belief that if we do things in a smarter way we better serve the customer #GetRealChat
- A3: and this will lead ultimately to a better and more profitable relationship and we save money #GetRealChat
- A3: In the past recent years we invested a lot of money in the abilities for smarter commerce in infrastructure #GetRealChat
- A4: In this way we can offer customers more relevant services or better personalized advice #GetRealChat
- A3: in software and in skills I have received many requests for lectures, blogs on this topic after the first summit #GetRealChat
