"How Social Media is Transforming Journalism" - Social Media Week L.A.

Social media is transforming how news is covered and consumed. This panel examines its impact from the journalist's (and PR pro's) perspective. It features Rich DeMuro (KTLA-TV), Michelle Maltais (L.A. Times), Adam Popescu (MuckRack), Clint Schaff (Edelman) & Erik Deutsch (ExcelPR Group).

  1. Last panel of #smwla: How Social is Transforming Journalism #smwlajournalism (@ io/LA w/ 12 others) 4sq.com/QLF1KL
  2. my last session at #smwla : how social media is transforming journalism. should be quite informative #smwlajournalism http://pic.twitter.com/c527uvr8
  3. #smwlajournalism headlines are tweaked to make them more search-friendly. Media is very social media-aware.
  4. As PR pro, crucial for us to follow our reporters on Twitter, great way to forge better relationship #smwlajournalism #smwla
  5. The definition of #journalism is shifting - grassroots influencers are just as important as major outlets #smwlajournalism
  6. @Zella17 But that borders on creepy stalking. Especially those young PR people that try to pitch on Twitter. #smwlajournalism
  7. @ErikDeutsch Aaaw, you asked that question just for me bc you know my POV on Klout influence and LA. #smwlajournalism
  8. Is live online video threatening TV? "These people are...awesome experts," @richedmuro of KTLA says. So, yes. #SMWLA #SMWLAJournalism
  9. For journalists its now part of the job to engage people on #socialmedia as well as on the page #smwlajournalism
  10. Live video + SM is "part of the job" @mmaltaisLAT says. (Obviously agree,) No more silos, excuses, @richdemuro adds #SMWLA #SMWLAJournalism
  11. Lol! Seriously! RT @InternetLawCent: #smwlajournalism tweeting, fb now part of job. do they a class on cat memes in J-school?
  12. The Social Media and Journalism panel #smwlajournalism led by PR moderator... Interesting.

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Erik Deutsch

Principal of ExcelPR Group. Former editor - Interactive PR News. UCLA Extension PR instructor. VP, PRSA-LA. New media junkie. Inept yet enthusiastic drummer.

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