1. Richard Branson, who helped us launched Born B with Marc Benioff in San Fransisco last year, shared his message for entrepreneurs before the event kicked off. Companies that embed purpose in their DNA enjoy a competitive advantage - attracting investors, customers and top talent - Richard wrote in this blog post, before his fellow B Team Leaders came together to discuss exactly how entrepreneurs can lead with purpose.
  2. More than 100 entrepreneurs from the UK and Europe joined us at the Unilever offices for the conversation and thousands more tuned in online via Facebook Live...
  3. B Team Senior Partner, Joanna Rees moderated the conversation. She started off with a quick overview of what it means to be "Born B". New companies have the opportunity to manage their businesses in ways that serve people and the planet from the outset, rather than backwards engineering them when they become large and complex. Companies that do so reap benefits, while improving their ability to address global challenges.
  4. The conversation kicked off with Unilever CEO Paul Polman sharing his perspective on business in the current geo-political climate. As public trust in business, government and institutions trends downward, he noted that business is part of the community, not separate, and must work for all people, not just the few...
  5. To build organisations that do this Paul was unequivocal: you need a clear purpose, one that can be verbalised...
  6. Joanna took up Paul's challenge and set it to Safaricom CEO, Bob Collymore...
  7. Mo Ibrahim, Founder of Celtel and the Mo Ibrahim Foundation, agreed with Bob's sentiment...
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