Online video, strategy, tactics and techniques

A recap of an event held Tuesday Feb 21, 2012 by social media club Third Tuesday Calgary featuring Jeff Bradshaw and Geoff Hughes from Zoom Web Video

  1. Our speakers:

  2. An excellent summary (as usual) with links and videos by Marc Binkley:

  3. Samples from the #TTyyc Twitter stream:

  4. Jeff and Geoff from Zoom Web Video take the stage at #TTyyc
  5. Video has become mainstream for corporate communications. Zoom Media #TTyyc
  6. Wal-Mart has some cool video campaigns. Hmmm...brought ideas to mind on how we could use video at work. #TTyyc
  7. Predictions for web video in 2012 by @geoff_web_video #1 Video will go mainstream for corporate communications #TTyyc
  8. Predictions for web video in 2012 by @geoff_web_video #2 More video campaigns #TTyyc
  9. Predictions for web video in 2012 by @geoff_web_video #3 Video everywhere on all devices #TTyyc
  10. Just an example of point #3: video everywhere. Quick 15 sec clips via the Tout app. #TTyyc #TTyyc tout.com/m/cpnk13
  11. Traditional media will have to evolve with the growth of online video advertising. #ttYYC #changewiththetimes
  12. Predictions for web video in 2012 by @geoff_web_video #5 Better video integration into social media #TTyyc
  13. Predictions for web video in 2012 by @geoff_web_video #7 video gets the green light from IT #TTyyc
  14. Predictions for web video in 2012 by @geoff_web_video #8 low quality video will cont to be accepted, but not preferred #TTyyc
  15. Predictions for web video in 2012 by @geoff_web_video #10 even bigger transition from written to video #TTyyc
  16. "Would you rather read a 20 page report or watch a video?" #ttyyc
  17. "@Merry120: Watch a video for sure!!! “@lonnietaylor: "Would you rather read a 20 page report or watch a video?" #ttyyc”"agree
  18. Make branded video work: know & entertain your audience; integrate rather than push your brand. #ttyyc
  19. What not to do in creating internal videos: don't be "corporate boring". 100% true #ttyyc

Did you find this story interesting? Be the first to or comment.

Liked!

Doug Lacombe

President of Calgary social media agency communicatto. Recovering newspaper/newswire guy. Postmedia social media columnist. Sometimes runner. Always dog walker.

Total views
75

Storify

@Storify