The 3M Championship is the first PGA-sanctioned event where fans will be encouraged and incented to participate socially via a mobile device.  Dell has built a mobile social media listening command center at the 3M Championship to provide real-time monitoring and reporting of social media conversations that occur during the event.  This is the first time a PGA event has had this type of a social media integration. By allowing the use of mobile devices on the course during the tournament and by conducting listening reports on the related social media conversations, Gage and the PGA with Dell’s support are showcasing how social media can bring fans closer to the experience and extend the conversation to anyone interested in the event.

Gage is leveraging Dell’s leadership and practical experience as a social pioneer. Dell has helped its customers to innovate through the use of social media, whether it is in education, humanitarian relief or sporting events and entertainment. Dell is also providing insights and analytics around the championship, fans, players and sponsors. This approach--integrating social within a live sporting event--sets a precedent for providing an “inside the ropes” experience.

Additional Details from SB Nation and Gage Marketing Group press release:

Additional details on Dell's Social Media Listening Command Center in Round Rock, TX: