Executive Best Practices
See links to social media platform guides, best practices, industry influencers and examples of leaders using social media to support their personal and professional brands
- Craig Newmark,
Founder of Craigslist, CSR blog: http://craigconnects.org/about
The blog provides an offering to "Meet Craig" and delivers an inviting feeling: simple imagery of himself, verbiage, and a list of all of Craig"s social media profiles. Michael Dell,
CEO of Dell, Twitter account: http://twitter.com/#!/MichaelDellBarton George,
Director of Marketing for Dell's Web & Tech vertical, Twitter account: http://twitter.com/#!/barton808Dave Stangis,
VP CSR/Sustainability/Community - President @CampbellSoupCo Fountation, Twitter account: http://twitter.com/#!/DaveStangisDoug Ulman,
Pres/CEO of LAF, Twitter account:- Be Human
People don"t want to speak to a company or product they want to speak to the person, so just be yourself!
Example: Brian Dunn, Best Buy CEOhttp://www.bbycommunications.com/briandunn/?page_id=5&t=dbrief
- Speak with a Distinctive Voice
Demonstrate your expertise - offer your opinions and point of view in your field.
Example: Richard Branson, Founder of Virgin Group http://www.virgin.com/richard-branson/blog/launching-low-carbon-fuel-with-virgin-atlantic Give Them Something to Talk About
Offer valuable content that people will want to share in their own communities.
Example: Frank Rauch, Hewlett-Packard VP, Enterprise Servers, Storage and Networking http://twitter.com/#!/FrankRauchHPConnect Your Existing Contacts To Your Communities
Example: Robert Eidson, SAP, Human Resources Business Partner connects his Twitter handle (@RobertSAPHR) with his LinkedIn profilehttp://www.linkedin.com/pub/rob-eidson/4/210/b32
- Engage! Respond back to those that have taken the time to reach out or mention you. Insert yourself in relevant conversations where you can add your voice and offer value in the form of thought leadership or content. Example:
http://twitter.com/#!/Padmasree/status/ 114019995666743296 - Content that includes links has a higher share rate (Rts and shares on Facebook and Twitter). Content with errors (spelling or weird abbreviations) is not shared as often.
- Know and Follow Your Influencers
There are many tools, sites and lists to help you connect with influencers. Make sure you follow them! Here are top tips for finding:
-Resource for finding other executives on Twitter: http://twitter.com/#!/exectweets
-Visit muckrack.com, a site that lists journalists by topic and publication. Follow all the journalists that you are friendly with already.
-Visit wefollow.com, this is a site where twitter account holders register their account under relevant tags/keywords. For example a search for "teacher" finds over 2,800 registered accounts; "journalist" over 5,000 accounts and "gadgets" 1,800 accounts.
-Simply do a search on Google. Several blogs share top 100 lists in key areas. E.g. top 100 cloud computing bloggers, or CIOs on Twitter.- Visit Listorious.com to find lists of twitter users relevant to you. Search and follow a list relevant to your role: CIO, Gov20, CloudComputing etc.
-Visit Klout.com and search for the twitter account of one of your online influencers. Near the bottom of the page will be displayed Richard Branson uses Google+ to connect with business leaders and media: http://www.virgin.com/richard-branson/blog/social-interactions-with-google-zeitgeist-google
- Article on how to use LinkedIn to build influence:
http://www.socialmediaexaminer.com/how-connecting-your-linkedin-contacts-builds-social-influence/
Key Influencers by Platform
Google+
http://www.huffingtonpost.com/2011/07/22/who-to-follow-on-google-plus_n_903904.htmlDell
http://www.findpeopleonplus.com/Employer-DellBlogs
Cisco http://blogs.cisco.com/
HP http://h30507.www3.hp.com/t5/Technology-for-Business/ct-p/TechnologyForBusiness
Toshiba http://www.toshibalife.com/
EMC http://www.emc.com/community/
Seagate http://media.seagate.com/
Xerox mso-hansi-font-family:Arial;color:windowtext">http://www.blogs.xerox.com/Twitter - Technology NewsHandles (LIST)
TechCrunch, @techcrunch
http://twitter.com/techcrunch
Wired Magazine, @wired
http://twitter.com/wired
Pete Cashmore, @mashable
http://twitter.com/mashable
David Pogue, @Pogue
http://twitter.com/pogue
CNET News, @CNETNews
http://twitter.com/CNETNews
Engadget, @engadget
http://twitter.com/engadget
CNN Tech, @cnntech
http://twitter.com/cnntech
NY Times Technology, @nytimestech
http://twitter.com/nytimestech
Gizmodo, @gizmodo
http://twitter.com/gizmodo
Huffington Post Technology, @HuffPostTech
http://twitter.com/HuffPostTech
Forbes.com Technology News, @ForbesTech
http://twitter.com/ForbesTechTwitter - Tech Industry
IBM Industry Solution Partners, @ibmpartners
http://twitter.com/ibmpartners
HP Official News, @HPnews
http://twitter.com/HPnewsMicrosoft, @Microsoft
Toshiba, @Toshiba1
http://twitter.com/Toshiba
Intel Official News, @intelnews
http://twitter.com/intelnews
Cisco Systems, @CiscoSystems
http://twitter.com/CiscoSystems
Sony Electronics, @SonyElectronics
http://twitter.com/SonyElectronics
Samsung USA, @Samsungtweets
http://twitter.com/Samsungtweets
Seagate, @Seagate
http://twitter.com/Seagate
Xerox, @XeroxCorp
http://twitter.com/XeroxCorp
Social Media HandlesAltimeter Group, Charlene Li @Charleneli
Altimeter Group, Jeremiah Owyang @jowyang
http://twitter.com/Jowyang
Radian6, @radian6
http://twitter.com/radian6
Buddy Media, @BuddyMedia
http://twitter.com/BuddyMedia
Biz Stone, @biz
http://twitter.com/biz
Jack Dorsey, @Jack
http://twitter.com/Jack
Randi Zuckerberg, @randizuckerberg
http://twitter.com/randizuckerberg
