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Wed, Nov 07 2012 14:35:18

40 tips for creating innovative healthcare social media & marketing content

From Content Marketing Health World 2012 #cmworld

  1. ohiocitytim
    Tim Marshall@ohiocitytim
    Healthcare pros create slightly less social media content & blog less, but produce more videos than other industries @juntajoe #CMWorld
    Wed, Nov 07 2012 05:40:29
  2. shelholtz
    Shel Holtz@shelholtz
    Boston Children's Hospital's Margaret Coughlin is like me: She believes content is queen but context is king. #cmworld
    Wed, Nov 07 2012 05:54:45
  3. jpgordon814
    Josh Gordon@jpgordon814
    " We don’t have a LinkedIn strategy, a Facebook strategy, &Twitter strategy – we have a STRATEGY and integrate the right channels" #cmworld
    Wed, Nov 07 2012 05:59:36
  4. jmsur
    Julie Sur@jmsur
    Given complexity + technology, the traditional purchase funnel is shifting to a decision journey. #cmworld
    Wed, Nov 07 2012 06:00:20
  5. deanberg
    Dean Berg@deanberg
    hospitals 3x more likely to be selected if in initial consideration set #cmworld
    Wed, Nov 07 2012 06:05:01
  6. GinaBericchia
    Gina Bericchia@GinaBericchia
    When people are making #healthcare decisions: Fuel, force, fear. Content marketers can help take away the fear with best/right info #cmworld
    Wed, Nov 07 2012 06:07:18
  7. shelholtz
    Shel Holtz@shelholtz
    A lot of health care content needs to come from doctors, who aren't engaged in the process, says M Coughlin/Boston Children's. #cmworld
    Wed, Nov 07 2012 06:11:47
  8. ohiocitytim
    Tim Marshall@ohiocitytim
    Make sure your strategy is informed by what patients experience before, during & after the appointment #CMWorld @bostonchildrens
    Wed, Nov 07 2012 06:15:56
  9. boyedoe
    James Boye-Doe@boyedoe
    Don't overlook the value of syndicated, authentic "expert opinion" content to drive your healthcare marketing strategy #cmworld
    Wed, Nov 07 2012 06:22:13
  10. DeannaJour231
    Deanna Pogorelc@DeannaJour231
    Having 800,000 Facebook fans doesn't matter if they're not engaged! It's about the revenue and the loyalty. -Margaret Coughlin #cmworld
    Wed, Nov 07 2012 06:24:27
  11. GinaBericchia
    Gina Bericchia@GinaBericchia
    The very best thing you can do is to make it easy for your patients and families to speak for you. #cmworld
    Wed, Nov 07 2012 06:28:59
  12. amandatodo
    Amanda Todorovich@amandatodo
    Info graphics work for @BostonChildrens great results for earned media and social vehicles in "calorie not just calorie" work #cmworld
    Wed, Nov 07 2012 06:34:38
  13. AndreaJoliet
    Andrea Joliet@AndreaJoliet
    Hard to tie revenue in analytics, but can still measure number of appointments requested & scheduled #cmworld @BostonChildrens
    Wed, Nov 07 2012 06:36:29
  14. jmsur
    Julie Sur@jmsur
    Make sure you nurture that long tail. @bostonchildrens #cmworld
    Wed, Nov 07 2012 06:43:07
  15. ohiocitytim
    Tim Marshall@ohiocitytim
    "World-class," "interdisciplinary" and other buzzwords are a no-no for good content. #CMWorld @ahaval
    Wed, Nov 07 2012 06:52:13
  16. lukerussell
    Luke Russell@lukerussell
    Always keep in mind the anxiety your consumers may be feeling and try not to add to it with intimidating content. #cmworld
    Wed, Nov 07 2012 06:55:43
  17. MedicalMarcom
    JoeHage | #MedDevice@MedicalMarcom
    Breast Exam video ow.ly/f5S4G You CAN USE HUMOR in healthcare. There. You have permission. cc @ahaval #cmworld
    Wed, Nov 07 2012 06:56:14
  18. amandatodo
    Amanda Todorovich@amandatodo
    Focus on health instead of illness. #cmworld
    Wed, Nov 07 2012 06:56:48
  19. ohiocitytim
    Tim Marshall@ohiocitytim
    Don't confuse content with content delivery. Just like with other tactics, there's the message, and then there's its distribution #CMWorld
    Wed, Nov 07 2012 07:02:25
  20. AndreaJoliet
    Andrea Joliet@AndreaJoliet
    most important lesson: create value. To do that your content must be in service to your audience, not your brand #cmworld @ahaval
    Wed, Nov 07 2012 07:09:24
  21. GinaBericchia
    Gina Bericchia@GinaBericchia
    Interesting advice: remind your leadership how their kids/grandkids are accessing information. #cmworld
    Wed, Nov 07 2012 07:24:20
  22. EmilyKaeding
    Emily@EmilyKaeding
    Don't ignore the internal and external tension... Involve your stakeholders early and throughout @ahaval #cmworld
    Wed, Nov 07 2012 07:35:17
  23. boyedoe
    James Boye-Doe@boyedoe
    Develop content in a channel agnostic way to ensure that message can be repurposed to achieve max reach @MarketingBuddy #cmworld
    Wed, Nov 07 2012 08:30:30
  24. shelholtz
    Shel Holtz@shelholtz
    Content marketing is like a first date. It starts with an attraction, says @marketingbuddy. #cmworld
    Wed, Nov 07 2012 08:31:24
  25. chrisseper
    Chris Seper@chrisseper
    No piece of content should be created without it having a connection to a key strategic goal (@marketingbuddy) #cmworld
    Wed, Nov 07 2012 08:44:36

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Deanna Pogorelc

Multipurpose MedCity Media employee, former OU instructor, aspiring runner and all-around master of useless skills (Jenga, anyone?).

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