You need a strategy dammit
In early April, I went to San Francisco for the annual Nonprofit Technology Conference held by NTEN. I learned new information to help my clients communicate better and met many great people who will help the learning continue. Here is a Storify'd version of one of my favourite sessions.
- Are you tempted to jump into social media without a strategy? In this session, JD Lasica and Carla Schlemminger of Socialbrite help to explain why a strategy should come first. The presentation is also jam packed with lots of useful advice and resources.Thanks for JD and Carla for sharing their brilliance with me, you and the entire social profit sector!
- My fingers were flying in this session. I successfully shared much of the goodness via Twitter so I wanted to also share them with you via my blog.It was nice to be recognized by TechSoup for my efforts.
Thx for the compliment! RT @TechSoup: Great live tweeting at #12ntc by @Communic8nHowe! #12ntcdammit- Here are the slides for the presentation. To get the highlights and some comments on the presentation, see my tweets and selected tweets from others below.
- #12NTCdammit Lasica: Social media is a gamechanger but don't feel you need to do it all.
- #12NTCDammit Do a self assessment with your team to figure out the big picture, get buy in and identify players.
- #12ntcdammit Need to build groundwork for social media before you can think of using it to make an ask for fundraising - Lasica
- #12ntcdammit Having a policy for users aka user guidelines helps to manage activity.
People forget this! RT @Jen4good Social media should start with listening. #12ntcdammit
When planning your strategy, you need to lay out your business goals. Don't overlook the basic fundamentals. #12ntcdammit
More @jdlasica wisdom "If you're not using social media to advance your real world goals, then don't do it." #12ntcdammit- #12ntcdammit What are others in your sector doing with social media. What are they doing right or wrong?
- #12ntcdammit Before you start, measure. Only measure what you can change. Overarching goals and specifics.
- My fingers and head got one of the URLs wrong. This tweet has them both correct. I liked SEMrush but you may also like Spyfu.
spyfu.com :) RT @communic8nhowe: #12NTCdammit Search your site's SEO results at semrush.com or spyfood.com
