#BrandMasters at #PBSam 2012
To share ideas and strategies to more fully leverage the power of marketing and communications to help stations strengthen their positions as essential members of their communities and (ultimately) generate greater financial support.

Before the session began, Shane Guiter, Chris Walz and others were hard at work!
- Packed and leaving for #PBSam in the morning. Looking forward to hosting #BrandMasters on Monday.
- @daphneadair glad we got to have a drink together! Can't wait to hear your presentation tomorrow! #BrandMasters #PBSam
- RT @shaneguiter: Working on the room for tomorrow's PBS #BrandMasters session with @charlesmmeyer #PBSam
- Good luck! It's going to be a great session RT @shaneguiter Working on the room for tomorrow's #BrandMasters session w @charlesmmeyer #PBSam
The excitement was mounting! People were arriving.

- If you're having trouble finding the Silver Room this morning for #BrandMasters it is on the Mezzanine level. #PBSam
Let the session commence.
- @ShaneGuiter opened by letting us know that we are the influencers at our stations, in our system and industry. Today is an opportunity to talk about that.














