Technology

Change.org Webinar on #yearend Fundraising

Tweets from the active conversation about Change.org's year-end fundraising webinar.

  1. To view the webinar and get an incredible set of year-end resources, visit: http://www.change.org/partners/yearend
  2. #yearend Tips and Takeaways

  3. August and September - Grow Your List
  4. Based on the poll, looks like most nonprofits haven't started planning for #yearend yet. We've got to get moving!
  5. #yearend Aug/Sept: time to expand your email file. More names to pull from when it's time to fundraise.
  6. Work backwards; acquire prospects on the issue that you're going to be talking about come #fundraising time. #yearend
  7. simple and consistent messaging is key when welcoming new supporters. #yearend @changeNGOs
  8. The best welcome messages for new supporters reference the action they took and the issue important to them. #yearend
  9. #yearend takeaway: Invest in building relationships right now for payoff in December. @change.
  10. October and November - Test and Optimize
  11. RT @bigduck: #yearend Use time in the fall to test, test, test. Learn how your list responds so it's perfect when you reach Dec 31.
  12. Follow through! Don't forget to actually change your process going forward based on winning results from tests. #yearend
  13. Optimize your donation form well before #yearend #fundraising season - minimize # of fields you include
  14. #yearend Have a nice big donate button, but also think about how you can keep that donate button aligned with your orgs brand
  15. Test & optimize during fall fundraising and engagement so you can apply THE BEST ideas to your #yearend campaign. #nptech #sm4np
  16. December - Create a Multichannel Fundraising Echo Chamber
  17. #yearend tip: use a unique URL to track paper mail responses!
  18. You can use every communication channel available to you for fundraising in December -- not just email and direct mail! #yearend
  19. #yearend Multichannel promotion is only limited by your bandwidth, resources, and imagination
  20. use multiple channels to boost #yearend fundraising. get creative! tweet donors. use blog posts.
  21. December - Power Tips for Awesome Fundraising

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Change.org for Organizations

Powerful Campaign Tools. Actions with Impact. Quality Supporters. Change.org is the world’s petition platform, with more than 20 million users in 196 countries, empowering people everywhere to create the change they want to see. Every day people use Change.org to transform their communities -- locally, nationally and globally. And thousands of organizations are turning to Change.org’s powerful campaign tools to amplify their campaigns and reach their next generation of supporters.

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