Live Twitter Q&A with Paula Reed

Saturday 15th September 2012

  1. For Day 2 of London Fashion Week, Harvey Nichols new Fashion Director, Paula Reed, came to LFW HQ at Somerset House for a live Twitter Q&A. She shared her insight into the new season, as well as answering questions on what makes London a fashion capital:
    "London is an iconic city for fashion on account of its genius art schools & the bonkers individuals who call themselves Londoners."

    Q&A sessions will be held over the 5 days of LFW from the @LondonFashionWk account. Tweeters can pose questions in real-time to the scheduled guests, using the hashtag #AskLFW. Join the conversation!

    Follow Paula on Twitter: @HNpaula.
  2. All set at the desk ready to take questions! @harvey_nichols' new Fashion Director @hnpaula. Tweet her with #AskLFW http://pic.twitter.com/vaEid13B
  3. And the questions begin...

  4. Alot of sleek lines, strong, architectural clothes, with a hint of tribal. Is this the new woman for S/S/ 13? #AskLFW
  5. "Yes: I'm really glad to see the mash up of organic and modernism. Interesting. no?" #AskLFW
  6. "The new retail frontier has got to be all about an irresistibly glam bricks and mortar space." #AskLFW
  7. "Top winter accessory this season is collegiate jacket or sweatshirt AND a smile." #AskLFW
  8. @LondonFashionWk @Harvey_Nichols @HNpaula What are some major elements that make London (European) fashion different than American? #AskLFW
  9. "#LFW so different from Euro & US shows because we don't play by the rules and that is always exciting. The energy is unique here." #AskLFW
  10. "My must have item in my handbag this season is an iPhone with the Hailo app on it. Power to the black cab." #AskLFW
  11. @LondonFashionWk @hnpaula what do you think makes London such an iconic City for Fashion? #AskLFW
  12. "London is an iconic city for fashion on account of its genius art schools & the bonkers individuals who call themselves Londoners." #AskLFW
  13. @LondonFashionWk @HNpaula I absolutely love @Harvey_Nichols 's window displays. Have a team of designers who look after that? #askLFW thanx
  14. "@Harvey_Nichols have always been famous for their windows and,yes, there is a genius team hard at work behind the scenes." #AskLFW

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The British Fashion Council (BFC) promotes leading British fashion designers in a global market. Its events and initiatives support and strengthen the UK's reputation for developing design excellence. http://www.britishfashioncouncil.com

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