What's App? The Truth Behind Creating A Successful App
Paul Bennun (Somethin’ Else), Tom Bonnick (Nosy Crow) and Peter Sleeman (P2 Games) discuss the process behind developing a successful app with journalist Stuart Dredge.
Our #AppSuccess panel @stuartdredge @benoonbenoon @tombonnick & @peteratp2games will be discussing how apps have revolutionised storytelling
Speaker @tombonnick from @NosyCrow talks about the company's aim to make reading on screen fun for kids #AppSuccess http://pic.twitter.com/L7kBX0uN- Lesson 1 for #AppSuccess; Take Marketing Seriously. Without a physical sales space you must reconceive how you market your product
- Bonnick stresses that social media, SEO & analytics are essential to #AppSuccess. People must be able to find your app in the digital space
- Bonnick highlights the crucial challenge that we need to convince the consumer that they should pay for digital content #AppSuccess
- Another lesson for #AppSuccess from @TomBonnick 'think internationally' more native language versions of your app can increase revenue
- On Peppa Pig app: 'If you get the content & marketing right & the audience are already immersed in that product; they will buy' #AppSuccess
- Sleeman explains the 'biggest challenge with the Peppa Pig app was to tell the story to a pre-school audience who can't read' #AppSuccess
- To appeal to the pre-school audience the key with Peppa Pig was to develop a 'repeatable but not repetitive' gameplay experience #AppSuccess
- Kids apps are often seen as an 'electronic babysitter'. It's essential children can play them without needing constant help #AppSuccess
- Ranking in the iTunes chart is the best way to get #AppSuccess. You can't buy this, it's about creating a high quality product that
- findability has been stressed by all #AppSuccess speakers. The marketplace is polluted with rubbish but quality apps should rise to the top
- Bennun explains that the #AppSuccess model at Somethin' Else has been to create unique quality apps & to sell at a high price
RT @BAFTAGames: Bennun explains that the #AppSuccess model at Somethin' Else has been to create unique quality apps & to sell at a high price
Time some audience questions to the whole panel at our #AppSuccess event... http://pic.twitter.com/NjKLoBjZ
RT @baftagames: Speaker @tombonnick from @NosyCrow talks about the company's aim to make reading on screen fun for kids #AppSuccess...- Audience Q 'android vs. iOS?' Both @benoonbenoon & @tombonnick have avoided android because there's little financial incentive #AppSuccess
- While apple forces software updates the fragmentation of APIs across android devices makes targeted app development tougher #AppSuccess
- The inconsistency of screen aspect ratios across android devices adds to the difficultly of developing apps for this platform #AppSuccess
- That's it for #AppSuccess live tweeting. There will be an event report on bafta.org/games in due course. Keep an eye out
