UPDATE: Augsburg College on Aug. 31, 2012, updated this Storify. The College is
humbled by the broad-ranging support, and grateful for the support of so many. The newest information is provided at the start of this Storify.

Augsburg College is the first traditional higher educational institution to join the Vote No effort.  Augsburg joins five of the Minnesota synods of the Evangelical Lutheran Church Association (ELCA) in this position, and nearly 600 businesses, religious institutions, nonprofits, and others. This Storify is not meant to be inclusive of all the comments related to the College's position, but rather to provide a snapshot of the wide-ranging, primarily positive feedback.

Some of Augsburg's sister colleges are being called upon by alumni and faculty to oppose the marriage amendment.

Augsburg College on Aug. 22, 2012, officially announced its support of the Minnesota United for All Families' Vote No campaign.

Starting with MinnPost's Joe Kimball at 9:31 a.m., the story started to appear on the radar screen of the media. Shortly after Kimball's story, the Associated Press added the story to their news feed. From there, the news exploded in Twitter among media. Within a very short time, Augsburg's name was being mentioned throughout Minnesota and across the nation for its support of the Vote No effort. (A pretty thorough list of media outlets that shared the news is at bit.ly/R3jxrr.)

In addition to media posting stories to their websites, airing them on broadcasts, and sharing in their social media, members of the public used the "share" buttons embedded on sites to push the information further. For example, the Star Tribune story above has been "recommended" 52 times and Tweeted 6 times, all from the Star Tribune website. Likewise, the first story posted to a media website - the one by MinnPost - has been "liked" 22 times and Tweeted 22 times. Not all media outlets display the social media shares.

A range of people shared media stories with their friends and followers.