Most of us have heard the Cyndi Lauper song from the 80's called, "Girls Just Want to Have Fun." The truth is, having a good time is not gender-related; we all want to have fun.
So, what if we could make positive lifestyle changes and actually learn to enjoy the process? The fact is we can, and by unleashing our inner child, we will find it a lot easier to make lasting behavior changes.
Volkswagen, yes the car company, has an initiative called, "The Fun Theory"
that proves this point. Their campaign is centered around the idea that "something as simple as fun is the easiest way to change people's behavior for the better."
One of their experiments was to see if they could get more people to take the stairs over an escalator by making it a more enjoyable choice. Here's what happened: